Privacy Policy – BrightAli

Effective Date: March 7, 2025

At BrightAli, we value your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, store, and protect your data when you visit our website, use our services, or interact with our brand. By accessing BrightAli, you agree to the practices described in this policy.

1. Information We Collect

When you use BrightAli, we collect different types of data to enhance your user experience and improve our services. The information we collect falls into the following categories:

1.1 Personal Information

We may collect personal information that you voluntarily provide, such as:

  • Name
  • Email address
  • Phone number
  • Billing and shipping address
  • Payment details (processed securely via third-party payment providers)
  • Account login credentials (if applicable)

1.2 Non-Personal Information

We automatically collect non-personal information when you interact with our website, such as:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Referring URL and exit pages
  • Browsing behavior on our website
  • Cookies and tracking technologies (see Section 6)

1.3 Data from Third-Party Sources

We may receive information from trusted third-party partners, such as:

  • Google Analytics for website traffic insights
  • Advertising networks (Google Ads, Facebook Ads)
  • Social media platforms (when you engage with our content)

2. How We Use Your Information

We use your personal and non-personal data for the following purposes:

2.1 Providing and Improving Our Services

  • Process and fulfill orders and transactions
  • Manage customer accounts and provide personalized experiences
  • Improve website performance and user experience

2.2 Communication and Customer Support

  • Respond to inquiries, requests, and complaints
  • Send transactional emails (order confirmations, shipping updates, account notifications)

2.3 Marketing and Promotions

  • Send promotional emails, newsletters, and special offers (with your consent)
  • Show targeted ads based on your interests and browsing behavior
  • Conduct market research and analyze customer preferences

2.4 Security and Fraud Prevention

  • Detect, investigate, and prevent fraudulent activities
  • Protect against unauthorized access and cyber threats

2.5 Legal Compliance

  • Comply with legal obligations, industry regulations, and law enforcement requests

3. How We Share Your Information

We do not sell, rent, or trade your personal information. However, we may share data with:

3.1 Service Providers & Third-Party Vendors

We collaborate with trusted third parties for:

  • Payment processing (Stripe, PayPal, or equivalent secure services)
  • Order fulfillment and shipping logistics
  • Website analytics (Google Analytics)
  • Advertising (Google Ads, Facebook Ads, Instagram Ads)
  • Email marketing (MailChimp, Klaviyo, or equivalent providers)

3.2 Legal Authorities

We may disclose personal data if required by law, in cases of fraud prevention, or to protect the rights and safety of BrightAli and our customers.

4. Data Storage and Security

We take security seriously and implement strict measures to protect your data:

  • SSL encryption secures sensitive information during transmission.
  • Access controls limit internal data exposure.
  • Regular security audits identify and fix vulnerabilities.
  • Third-party security compliance ensures secure transactions.

While we strive to protect your data, no method of transmission is 100% secure. We recommend using strong passwords and keeping account credentials private.

5. Your Rights and Choices

As a user, you have rights regarding your personal information:

5.1 Access & Update

You can review and update your personal details by logging into your account or contacting us.

5.2 Opt-Out of Marketing Emails

If you wish to unsubscribe from promotional emails, you can:

  • Click the “Unsubscribe” link in any email.
  • Email us at info@brightali.xyz with the subject “Unsubscribe.”

5.3 Request Data Deletion

You can request that we delete your personal information, subject to legal and operational requirements.

5.4 Cookie Preferences

You can disable cookies through your browser settings (see Section 6).

6. Cookies and Tracking Technologies

We use cookies, web beacons, and tracking pixels to enhance user experience and for marketing purposes.

6.1 What Are Cookies?

Cookies are small text files stored on your device to remember preferences, improve site functionality, and deliver personalized content.

6.2 Types of Cookies We Use

  • Essential Cookies – Required for site functionality (shopping cart, login).
  • Analytics Cookies – Track website traffic and user behavior (Google Analytics).
  • Advertising Cookies – Deliver relevant ads (Google Ads, Facebook Ads).

6.3 Managing Cookies

You can disable cookies in your browser settings. Note that some site features may not work properly if cookies are turned off.

7. Third-Party Links and External Sites

Our website may contain links to third-party websites (such as social media or partner sites). We are not responsible for their privacy policies or data practices. Please review the privacy policies of third-party sites before sharing your personal information.

8. Children’s Privacy

BrightAli does not knowingly collect personal information from children under 13 years old. If we discover a child’s data has been provided, we will delete it immediately. Parents or guardians can contact us to request removal.

9. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in laws, business practices, or technology. Updates will be posted on this page, with the “Effective Date” updated accordingly. We encourage users to review this policy regularly.

10. Contact Us

If you have any questions about our Privacy Policy or need assistance with your data rights, please contact us:

📍 Business Address:
2242 Valley View Drive, Cambridge, Massachusetts, United States

📞 Phone: 617-685-4089

📧 Email: info@brightali.xyz

🌍 Website: BrightAli

Thank you for trusting BrightAli! We are committed to protecting your privacy while providing the best organic gardening solutions. 🌱🌍